Technologically advanced & reassuringly human
Claiva was founded on a straightforward observation: travel pricing data is rich, but the intelligence derived from it rarely reaches customers at the moment it would change their decision.
We built Claiva to close that gap. Our platform analyses price history across your inventory in real time, classifies every deal a visitor views, generates personalised messaging in your brand voice to create booking confidence, and fires the whole enriched signal into your data layer before they leave the page.
Developed in partnership with the AWS Generative AI Innovation Center - view case study, and running on both AWS and GCP.
Founded by experts with decades of travel technology experience, we know how price volatility creates customer hesitation. Our mission goes beyond conversion optimisation: we help travel companies build genuine customer confidence and loyalty through value transparency, perfect timing, and communication that resonates on a human level.
Our unique team composition is key to our approach: travel industry veterans who understand the business challenges, AI engineers who push technological boundaries, and customer experience designers who ensure everything feels intuitively human. Together, we've created solutions with distinctive character.
In an industry dominated by price comparison, we're passionate about creating something different: meaningful connections between travel companies and their customers.
Let's explore how we can transform your customer journey from comparison to confidence.
Meet our founders
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CEO
Nic brings nearly three decades of digital innovation to the team, with a knack for spotting exactly where technology can transform how travel companies connect with their customers.
He's channeling his passion for travel technology into our new platform that helps travel companies dramatically improve their conversion rates through conversational customer engagement.
His journey in travel tech began when he co-founded Internet Business Group and AffiliateFuture, building one of the UK's leading performance advertising networks with a special focus on travel. After successfully taking the company public and expanding across Europe and the US, Nic's entrepreneurial spirit led him to found Distribute Travel, a platform that transformed how travel pricing data could be collected and delivered across digital marketing channels.
That venture brought him partnerships with industry giants including Google, TUI, On the Beach, Thomas Cook, Expedia, and EasyJet Holidays. Now, he's bringing that wealth of experience and industry connections to help travel companies turn up their booking levels.
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CCO
Giles's deep understanding of the travel industry makes him the perfect Chief Commercial Officer. His career bridges both traditional travel and digital innovation, giving him unique insights into what really moves the needle for travel companies.
Having worked alongside Nic at Distribute Travel as a founder and the Commercial Director, Giles understands the power of data in transforming travel marketing. Prior to that, he headed up the Travel Vertical at AffiliateFuture, where he shared his skills in performance-based marketing specifically for travel clients.
What makes Giles's perspective particularly valuable is his time as Head of UK Sales at Singapore Airlines, where he gained firsthand experience of the challenges and opportunities facing travel providers. This combination of airline experience and digital marketing expertise allows him to speak the language of our travel partners while delivering innovative solutions.
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CTO
Daniel has been bringing innovative tech ideas to life since 1996, with a particular talent for making complex technology accessible and commercially viable.
As our CTO, he's the architectural mind behind our conversational platform, ensuring we're building something that's both groundbreaking and reliable.
His experience as a founder at board level with AIM-listed Internet Business Group PLC, where he worked alongside Nic and Giles, gave him invaluable insights into scaling technology businesses from startup through IPO and beyond. As CTO of AffiliateFuture, Daniel built the technical foundation for performance marketing solutions that transformed how travel companies acquired customers online.
What sets Daniel apart is his rare ability to bridge technical innovation with commercial application—explaining sophisticated concepts in ways that make their business value immediately clear to partners and investors alike.